There are now over 955,000 dentists throughout the US. If you want to stand out from the crowd, you'll need a plan. Unfortunately, you could become too busy with your practice to focus on your digital marketing strategy.
With a dental marketing company at your side, you don't have to worry. Instead, an experienced marketing team can help you boost business!
On the fence? Here are seven reasons you should consider working with a digital marketing agency right away.
After reviewing this guide, you can make a more informed decision for your dental practice. Then, you can start generating leads! Keep reading to discover how a digital marketing agency can set you up for success today.
1. Generate Brand Awareness
It takes an average of six impressions before people start becoming aware of your brand. If people don't realize you exist, they won't choose your practice. They'll turn to another dental practice in the area instead.
With a dental marketing company at your side, you can start generating more brand awareness. Repetition and consistency can turn awareness into recognition.
The next time someone needs different dental services, they'll remember seeing your brand.
A digital marketing agency can use different strategies to boost your brand. For example, you might consider search engine optimization (SEO). SEO can help you rank higher on search engines like Google.
As prospective patients ask the internet questions about their dental care, your website could appear. Consumers will start seeing you have the experience and expertise they need. They'll explore your different dental services and consider scheduling an appointment.
A higher SEO ranking can position you ahead of the competition. People will start seeing your brand for different searches, allowing awareness to grow.
You might consider using social media marketing or pay-per-click (PPC) advertising, too.
The right mix of digital marketing strategies can boost your brand, helping you reach more customers.
2. Target Future Patients
What if your dental practice could appear online each time someone looks for a local dentist's office? With strategies like SEO and PPC, you can!
SEO and PPC allow you to benefit from precise targeting.
With SEO, your website will appear based on the keywords someone uses in a search. You can create content based on the questions your patients are already asking. Your website will appear each time they complete a relevant search.
With PPC advertising, you can target people based on demographics like age, gender, location, and household income. You can even appear on the web pages they view.
Precise targeting can save you valuable time and effort. You'll only appear in front of people who need dental services. You could increase your chances of conversions as a result.
Your dental marketing company can help you pinpoint your ideal target audience. They can help you segment your broad audience into personas, too. Then, you can use personalization to appeal to each group.
You can increase your chances of booking appointments, setting your practice up for success!
3. Remain Competitive
Long-established businesses have more money to spend on marketing dental practices. If you're limited to a tight budget, it's okay! You can still develop an effective digital marketing strategy.
Working with a digital marketing agency can save you time and money in the long run.
Your agency will know which strategies are most likely to help you generate results. As a result, they can help you find ways to remain competitive. They also know which trends you should prioritize.
You could find an advantage your competitors haven't considered. You can start appearing in front of more customers. Your content marketing strategy could establish you as a thought leader in the industry, too.
Boosting your credibility can help you attract more patients. You can get ahead of competitors and set yourself up for growth.
4. Build Trust and Loyalty
Prospective patients might not book an appointment if they can't find a reason to trust your business. In fact, 59% of consumers prefer choosing brands they can trust. Another 43% spend more money on brands they're loyal to.
Without brand trust and loyalty, you might struggle to grow your practice.
Your dental marketing company can help. They can develop content that demonstrates EAT (expertise, authority, trustworthiness). Establishing EAT can foster brand trust and loyalty.
You can start retaining loyal patients, which could boost your ROI.
5. Utilize Mobile Marketing
More people are relying on their phones for the information they need. If you're not using mobile marketing, you could miss a chance to reach prospective patients.
Work with your dental marketing agency.
First, they'll help you create a mobile-optimized website. Mobile optimization can benefit your SEO and PPC strategies. It can support your social media marketing strategy, too.
You can use geotargeting and other mobile-based strategies to expand your reach.
6. Book More Appointments
Is your dental practice website optimized to book appointments? Are you using a mix of different lead generation strategies? If not, talk to your digital marketing agency.
They can help you find ways to book more appointments.
Optimizing your website is only the start. You can start using a mix of strategies to inform and engage your customers. For example, you can start sharing your content on social media or through email marketing.
You can add a chatbot on your website to boost engagement and leads, too.
Then, you can start booking more appointments with ease!
7. Remain Relevant
You're busy enough trying to remain relevant in your industry; you shouldn't have to worry about digital marketing trends, too. SEO and social media algorithms constantly change as well.
With a dental marketing team at your side, you don't have to keep up with the latest trends. Instead, they'll help you remain relevant. In addition, keeping up with the trends will show consumers you're not falling behind.
You can stand out from your competitors and start attracting more patients.
Sparkling Success: 7 Reasons to Hire a Dental Marketing Company ASAP
Don't let your dental marketing strategy fall flat. Instead, consider these benefits of hiring a dental marketing company. With their help, you can give your practice the boost it needs.
You can start booking more appointments, setting your practice up for long-term growth and success.
Eager to get started? We're here to help.
Get in touch with our team today.