Are you finding it hard to increase the number of patients in your dental practice? You might just not be marketing your dental practice the right way.
Most of the dentists in the USA to be around 200,000 so you might need to do something else when marketing to differentiate yourself from competition.
In this guide we will elaborate six top digital marketing strategies which should help you to effectively market your practice.

So what are you waiting for? Get started now!
1. Optimize Your Google My Business Profile
Every business ought to have a Google My Business Profile, but for dentists who want to serve clients in nearby areas, this profile is a must have.
By completing your GMB profile, you will increase the number of people visiting your site and your offered services.
There are lots of techniques of optimizing your GMB profile but here are some suggestions to get started.
2. Optimize SEO
With the current website you have, if you haven’t heard of SEO before, then it would be a good idea to get acquainted with it so that you’re able to attract a larger volume of people to your website. You will be able to do this much more effectively with better SEO.
What this means is that you must include some particular phrases in blog articles and various other sections of your website. You should incorporate backlinks to other sites and also do some internal linking by connecting to your blog posts and other pages so that you can increase traffic to your site.
Your web design should also be responsive and friendly on mobile, as well as desktop, so that it encourages people to stay on the website instead of leaving it. Additionally, the design should be fast, user-friendly, and clean.
3. Start a Blog
Creating a blog is another effective way to market your dental practice. The more content you put out on the Internet, the better chance people will find your website and become possible clients.
As I pointed out earlier, ensure that you optimize the SEO on these blog posts as well so that you can benefit from as much organic traffic as possible.
4. Get on Social Media
If you do not have personal social media accounts yet, you have a problem in terms of marketing your dental practice. There’s a huge number of people using social media today and if you aren’t onboard, you are leaving out so many people.
So which platforms must you be in? To begin with, there is a need to set up a user-friendly business account on Facebook. You should also create an Instagram account where you can showcase your practice.
You can share information on current deals you are running, positive patient reviews and success pride stories as well as any relevant information you think the public would like to know about your practice to engage the audience beyond the website.
Now, Instagram favors video reels over almost anything else, which is a great opportunity to expand the audience base. If you want to get more exposure, it is something to consider doing, and if you aren’t good at it, you can hire a professional for the task.
Once you have established a reliable following on Facebook and Instagram, it would be good to spread your customer base to other social media platforms like TikTok and Twitter where there is an even wider audience.
5. Ask for Testimonials from Patients
If your business does not have any testimonials posted on its website or any advertisements, you are missing out on a useful digital marketing tip and strategy!
Customer reviews signify how credible and trustworthy a business is. If you are trying to ensure an enviable position in the market, then reviews are essential. Possible patients would want proof of earlier patient's opinions.
Most ordinary patients would stumble upon your website and realize that there are no reviews of your business even on Google. Most likely, they would lose interest quickly considering that there are no favourable opinions about your business out there (or your business’s services might not have even been attempted by clients).
When contacting your patients perforing evaluation and hoping to get reviews, ensure to highlight specific details that you would want them to capture. You can instruct them to comment about the quality of service rendered to them, the customer service, the staff, the services, the cost, and even the products!
6. Use Email Marketing
Email marketing is yet another remarkable digital marketing technique that you need to take advantage of. This marketing approach is excellent for informing existing customers about what is currently going on in the dental clinic.
In case a promotion or a campaign is underway, they should be informed first. These emails also serve the purpose of notifying patients regarding other additional services they would want to receive.
For example, as soon as you begin providing teeth whitening services, when you inform your clients who already have appointments, quite a number of them will most likely let you know that they require the service.
It is one thing to try to obtain new clients through your advertising and marketing, but it is quite another thing to try to sell them more services while attending to your already existing customers.
Follow These Digital Marketing Tips for Your Dental Practice
It may seem strange that even as a dental office you have to get into the area of digital marketing. As a dentist, that is not something that you might have pondered on earlier.
Nonetheless, having a virtual presence is now more vital than ever. These digital marketing tips are sure to help you have that virtual presence!
But don't worry, if you don't feel cut out to do it on your own, we can help! Contact us today so we can get discuss our marketing services and how we can help!