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7 Social Media Campaign Mistakes to Avoid for Dental Practices

Small businesses over 70% of all spendings invest in social media marketing. Sadly, many brands are still spending incorrectly when marketing their brands on online platforms. The absence of plan means you might have a hard time attracting patients.


Here are seven social medial campaign blunders as well as learning how to avoid them that dental practitioners should steer clear from. Trying to avoid these blunders can help you engage better with your patients online.


person accessing a social media app on their phone

Acquiring new clientele as well as growing your dental practice can be easier than you think.


Find out how to improve your social media marketing skills strategy with these tips today.


1. Not Planning

Social media marketing for dental practices can easily go awry if you decide to not plan ahead. A post has to serve a specific purpose or else it will not resonate with the patients you aim to attract.


Before implementing various social media campaigns, determine the social media that your patients are most active on.


For instance, if the target audience is busy professionals, then more time and attention could be given to LinkedIn and Facebook.


If you would like to target new pediatric dentistry patients, then perhaps appealing to moms via Instagram would work.


Or even appealing to college students who need to take charge of their oral health by using TikTok and Snapchat.


Each buyer persona and platform should be constructed along with a strategy.


SMART Goals

When starting to advertise business online, especially through the social media platforms, it is imperative that you set your goals first. Your goals should be SMART: Specific, Measurable, Attainable, Relevant, and Time Sensitive.


Setting your goals first will make it easier to choose which tactics to use.


For instance, you may want to:


  • Build your brand image and identity

  • Get more visitors to your site

  • Position yourself as an expert in your field

  • Increase the number of followers you have

  • Increase your booked appointments


Setting these goals in advance allows you to choose elements of the social media campaign that will fit your needs.


Audience Research

The main thing to keep in mind is that when creating posts on social media pages, different buyer personas should be targeted. Figure out who your audience is according to:


  • Gender

  • Age

  • Income

  • Education

  • Career

  • Location

  • Hobbies

  • Pain points

  • Interests

  • Buying behaviors

  • Online behaviors


In case your patients exist in more than one category, create additional buyer personas.


Then, you should conduct keyword research for each subgroup. Identify what type of material is in their mindfulness scope with respect to dentistry.


For instance, a parent could search “how to tell if a child has a cavity” or “when should a child first see a dentist?”


Based on these queries, you can start creating content that will be appealing to your potential audience.


More than 73% of the consumer population anticipates brands to have some insights about their needs and expectations. Nearly half of all people would spend more on

products/services if relevant content were made available as well. Making social posts about your business may improve the connections with the patients in need.

Hashtags

After you identify your ideal audience, it’s time to do some research on the hashtags. Find out which hashtags your patients utilize to locate similar content on social media.


Don’t make the blunder of cramming a post full of 30 hashtags. Instead, select five or six hashtags which best suit the content of the post. Steer clear of generic hashtags as well.


Otherwise, you run the risk of getting your posts hidden in the ocean of other posts that exist within the platform.


2. Never Diversifying

When promoting dental clinics on social media, it is necessary to do a variety of posts. For instance, you can post:


  • Still image posts

  • Carousels

  • Videos

  • Live videos

  • Reels

  • VR/AR content

  • Stores

  • Polls

  • Quizzes


Interactive content such as polls and quizzes can help you increase interaction. Connecting with your target market could help make your name more recognizable.


Consider going on live streams a few times during the month as well. You can capitalize on people’s fear of losing out by enticing them to tune in before the session ends.


3. Neglecting Branding

While implementing these tips, do not forget the brand of your dental practice. Your brand encompasses visual elements like your logo, color palette and font.


It also consists of your voice, tone and even your personality.


Branding consistency on social media can increase recognition and awareness. Your brand should not be similar to others, however, because then your dental practice might get lost in the crowd.


Your brand might be mistaken for someone else's by patients too.


4. Ignoring Comments

It is not enough to post without following up on your interactions after you implement these social media marketing strategies. Make sure you do not ignore any comments whether they are positive or negative.


Social media is an opportunity to actively communicate with your patients. Active communication makes it easier for them to know that their concerns matter to you.


Let’s say an individual wants some information regarding dental care or services. Make sure to attend to the comments and questions in good time.


Negative comments should neither go unanswered nor should they be removed. More so, reach out to the patient personally to address the comment free of the requirements of for example HIPPA. Trying to solve their problems demonstrates the concern you have for the patients.


5. Posting Too Often

So, once you’re finalizing your social media marketing strategy, don’t forget to sketch out a timetable for social media posting as well. A calendar is a good form of mental organization.

This may also help you decide whether you are overposting or underposting.


Overposting may lead to people unfollowing, however underposting may case people to forget your brand entirely.


6. Self-Promoting

Passively marketing your dental services might be the best route. Instead, consider providing assistance and tips to promote your practice on social media.


For instance, you could market a specific post by detailing the advantages of a particular dental procedure. This way, although you're selling a service, the design of the post pulls people's attention rather than a direct advertisement.


A post like this could help prevent a sizable shift in follower count, something that's almost always a deathblow for an account.


7. Not Hiring a Pro

Social media marketing on top of everything else can be one of the biggest mistakes you can make as it requires its own attention. If you do decide to approach it this way, then you may lose out on followers. To avoid this, consider hiring a digital marketing agency the offers social media marketing assistance.


Having a professional team could cost you more but in the long run, it is more efficient. It is more efficient as your campaigns will directly correlate with your goals whilst saving you money and time.


You can learn more about the benefits of hiring a marketing agency for your dental office here.


Stronger Social: Dodge These Social Media Campaign Mistakes Today

Avoid making these social media campaign errors that may lead to potential patients or followers slipping away. Instead, contemplate hiring a digital marketing agency this year. If this is done, you can easily get new patients for your dentistry practice.


Are you searching for new means to bolster your business's digital marketing plan? Look no further because we are here to assist.


Contact us to learn more about our marketing services today!


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