Lead Generation
Growing sales requires a strong advertising campaign that will get the attention of your potential clients and will provide them with calls-to-action (CTA's) meant to have them (1) call your business directly or (2) provide their contact information.
Depending on your target market, we can advertise on any of the following platforms:
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Facebook/Instagram
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Google Search
We do it all, from setting up the targeting and creative to lead data delivery.
All you need to focus on is handling the leads and most importantly - selling.
Generating leads with Facebook/Instagram Ads
Who is this for?
This is perfect for businesses that want to educate, inform, or entertain prospects before they are sold to. In most cases, the targeted audiences aren't necessarily looking for what you have to offer but if you can bring your point across, you can work to convince them to hire you for the job.
How does this work?
Generally, our lead ads consist of three parts.
First, we launch a set of awareness ads aimed at directing traffic to a lead form.
Second, we retarget those that saw the awareness ad but did not fill out the form.
Third, we push the lead data such as name, email address, and phone number to your inbox or CRM (customer relationship management) system.
From then on, you and your team are following up with the leads and are selling your products or services.
Generating leads with Google Search Ads
Who is this for?
Google Search ads are for businesses that want to acquire the attention of people that are searching for a solution to their problem. The targeted audiences are generally ready to make a purchase because they already know what they want, or are open to speaking to a salesperson to guide them along the way.
How does this work?
We start off by creating a landing page that's tailored to your brand and that is focused on either getting prospects to call you or to fill out a lead generation form for more information.
Then we send targeted traffic to that landing page and record metrics to measure how well the campaign is running. We know who is calling and who is filling out the forms so it becomes easier for you and your business to attribute sales to Google efforts.
Continually, we're adding new ads, changing keywords, etc. to help optimize the campaigns to improve your results.
Business, in general, is a numbers game. Without leads, you'll find it difficult to make sales. With Google, we can fill your pipeline so all you have to do is sell.
