Nearly 90% of people use the internet to find local businesses, including the patients who look into your dental practice. Without a digital marketing strategy, you might struggle to reach those prospective patients. Instead, you can work with a dental marketing agency to expand your reach.
With the right dental marketing strategy, you can set your practice up for stunning success.
Not sure who to hire? Here are seven tips that can help you find the best dental marketing company around. With these tips, you can find a team with the experience and expertise you need.
They'll have the tools and know-how necessary to help your practice grow!
Start your search for an amazing dental marketing team with these seven easy tips today.
1. Establish Your Goals
Before you head online and start searching, take a moment to talk with your in-house marketing team. What goals are you hoping to accomplish through your dental marketing strategy this year?
For example, you might want to:
Generate brand awareness and recognition
Build brand trust and loyalty
Establish yourself as a thought leader in the industry
Boost your credibility
Attract more prospective patients to your website
Improve your website design and development
Update your practice's branding
Generate more content for your website
Gain more followers on social media
Book more appointments through your website
Make sure your goals are Specific, Measurable, Attainable, Results-Driven, and Timely (SMART). Choose goals that match your overall business objectives, too. Then, set a key performance indicator (KPI) for each goal.
For example, you can track website visitors, form submissions, or social media followers.
Establishing your goals before you start researching dental marketing agencies is essential. You can choose an agency capable of accomplishing your goals. Otherwise, you might find a team that lacks the expertise and services you need.
2. Consider Their Services
Once you establish your SMART goals, determine which services you need to accomplish those goals.
For example, do you want to generate brand awareness, boost website traffic, and book more appointments this year? Consider search engine optimization (SEO). SEO can boost your website's ranking on search engines like Google.
A higher ranking will help you appear in front of more prospective patients. They can click on the link to your website to explore your content.
Patients will start seeing your experience and expertise, which can boost your credibility. Then, they can schedule an appointment from your dental website.
Consider other services, including:
Brand
Website design and development
Lead generation
Pay-per-click (PPC) advertising
Social media marketing
Reputation management
Email marketing
Content creation
Then, start looking for marketing agencies online. Make sure each agency offers the services you need to accomplish your goals. If they don't, scratch that agency off your list.
3. Look for Experience
Once you've found a few agencies online, learn more about each team.
Look for an agency that's long-established itself in the industry. A lasting agency won't disappear overnight. They've likely earned the respect of their clients, too.
A brand new agency, on the other hand, might make costly mistakes when offering its services.
You can visit the agency's website to learn more about their history.
Does the company specialize in a specific service? Consider each staff member's credentials, too.
As you speak with each agency, ask questions about their team. For example, how many people are on staff? How many clients are they currently helping?
Make sure the team isn't understaffed. Otherwise, they might struggle to help you. Their low availability could impact the success of your dental marketing strategy.
Instead, choose a team that's equipped to help you.
Ask about their clients as well. Have they worked with a dental practice in the past? These agencies will have the dental marketing experience necessary to help you.
You could benefit from their previous experience helping other dental practices.
4. Seek a Reference and Reviews
Every agency will try to convince you that they're the best. Don't take their word for it. Instead, speak with at least one of their dental clients.
Then, ask them about their experience with the agency. Was the dental marketing agency able to help the practice accomplish its goals?
An agency with a strong professional reputation will strive to maintain it.
You can also find reviews on the agency's Google My Business listing.
5. Consider Communication
As you read reviews, look for comments about how the agency communicates. Are they responsive? If not, you could grow frustrated with the team when you need help.
Ask each agency how they'll keep you updated regarding your dental marketing campaigns. Will they keep you up-to-date about each campaign's progress? Make sure they're tracking KPIs.
If they're not, they could struggle to make adjustments to your campaigns. They might fail to accomplish your goals as a result.
6. Review Case Studies
If you want proof a dental marketing agency can accomplish your goals, ask for case studies. Look at case studies that are relevant to the services you're interested in.
Their case studies can help you recognize the agency's capabilities. If they didn't accomplish their clients' goals, look elsewhere.
7. Get a Few Quotes
Discuss your digital marketing budget with each agency on your list. Then, ask them how they can work within your budget to accomplish your goals. Ask for an itemized list of their services, too.
Get a few quotes from dental marketing agencies on your list. Then, start comparing marketing fees.
Don't rush to choose the cheapest option. Instead, make sure to choose an agency that accomplishes your goals at the right place.
Some agencies offer an ala carte option. You'll only have to pay for the services you need.
Ask what happens if they fail to accomplish your goals, too.
Make sure you have realistic expectations before you hire an agency.
Start Your Search: 7 Tips for Finding the Best Dental Marketing Agency
You don't have to hire the first dental marketing agency you find online. Instead, use these tips to find a team with the dental marketing experience you need. With their help, you can accomplish your goals and achieve success!
Ready to start accomplishing your goals? We're here to help!
Get in touch with our team today to get started.