The average American has 7.1 different social media accounts. That's seven different ways you can attract someone to your website. As you gain more website traffic, your search engine optimization (SEO) strategy could improve.
You'll rank higher on search engines like Google, which could help you appear in front of even more customers.
Not many people realize that SEO and social media go hand-in-hand. With both, you can gain more online exposure. You can engage potential patients and book more appointments, too.
Not sure where to get started? Here are seven easy ways you can unite your SEO and social media marketing. With these tips, you could give your dental practice a lead in the industry.
Get started with these seven easy tips today!
1. Create High-Quality Content
The backbone of SEO and social media is content. Without content, you'll struggle to stand out from the crowd. Consumers might not even realize you exist.
Instead, you can create high-quality content to unite your SEO and social media strategies.
First, take a look at what your competitors are up to. What posts have they created that are generating engagement? Look at the:
Type of post (images, videos, Reels, Stories, etc.)
Time and day they post
Topics they're covering
Then, take a look at your keyword research. What keywords do your target patients use in a Google search? Look for long-tail keywords that are posed as questions.
Then, start experimenting with different forms of content. For example, you can create:
Polls
Quizzes
Virtual tours of your practice
Infographics
Blog posts/articles
eBooks
Videos (explainers, tutorials, vlogs, testimonials, etc.)
Visual content contributes the most to social media (85%). Find ways to convert your website content into visuals for social media. For example, you can reformat a statistics-heavy blog post into an infographic.
Creating high-quality content for your blog and social media can encourage people to start sharing your posts. As people share your posts, you'll gain backlinks and referral traffic. Both can contribute to your SEO ranking.
Google will see that you're gaining more traffic from multiple channels. It could boost your ranking as a result.
As you use these tips for SEO and social media marketing, consider your dental website. Make sure it's mobile-optimized. Google uses mobile-first indexing to determine rankings.
Social media users on their phones might struggle to read your website content if the site isn't optimized.
2. Update Your Profiles
Take a look at every social media account you've created. Are potential patients able to find your website with ease? If not, you could struggle to gain referral traffic from social media.
Instead, start updating your profiles.
First, make sure the information is consistent across every account. You don't want to confuse customers unintentionally.
Make sure you're branding is consistent across each page, too. Consistent branding can help boost brand awareness and recognition. As brand recognition grows, people will start remembering your dental practice the next time they need your services.
People might even start Googling your dental practice directly. You'll gain direct traffic, which can boost your ranking.
Better yet, you'll gain high-quality traffic—people who need your dental services. They'll likely explore your site, increasing your clickthrough rate and dwell time.
These metrics can boost your rankings on search engine result pages.
Make sure to add a link to your website on every account. Make it easy for people to visit your site. Then, you can start gaining more referral traffic!
3. Make It Easy to Share
As you start creating new, high-quality content for your website, encourage people to share it. Add social sharing buttons to your site. Then, use a call to action to direct people to use it!
Make sure to share each post you create on social media, too. Then, add a call to action within the caption. Now you can start gaining more referral traffic.
You can also add internal links to your website content. Internally linking will encourage people to explore your pages. Your clickthrough rates and dwell times will rise as a result.
4. Optimize Everything
Make sure to optimize your website content for SEO. Avoid keyword stuffing, which could hurt your rankings.
Optimize your images for search engines, too.
Add the target keyword to the file name and image alt text.
5. Spark Conversations
Once you start sharing your content on social media platforms, find ways to spark conversations. SEO and social media are both great ways to engage your target audience.
Answer the questions your patients have about their dental health. Answering their questions can build your brand authority and credibility.
Google uses EAT to determine rankings. EAT stands for expertise, authority, and trustworthiness. Establishing your credibility through social media could encourage more people to trust you.
Dental clients will start relying on you for the answers they need. They might visit your website more often, which can boost your rankings.
Try creating location-based content, too. About 30% of mobile searches are related to location. You could draw in more nearby patients with your content.
6. Write Stronger Captions
Make sure you're writing strong, engaging captions on social media. Otherwise, you might struggle to engage your audience.
Take the time to learn about the problems your patients are experiencing, too. Sympathize with them and show them how you can help.
Otherwise, try telling a story. Storytelling can engage your audience and spark their interest. For example, you can tell them a success story regarding a patient.
Play around with different captions to see what works best for your social media marketing strategy. People will become more interested in your content. They could start clicking on the links to your website as a result.
7. Brush Up on Analytics
Once you start using these tips, take the time to review your progress. Look at your website and social media analytics. Which posts are gaining the most traffic?
Which social media posts helped you gain engagement and new followers?
Reviewing your data will help you make informed changes to your SEO and social media campaigns.
A Smile-Worthy Combo: 7 Ways to Unite Your SEO and Social Media
Uniting your SEO and social media strategies doesn't have to feel like a struggle. Instead, start using these seven easy tips. With these tips, you can boost website traffic, engagement, and brand awareness.
Then, you can improve your SEO ranking, which could help you reach more patients!
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