How We Helped A Window Treatment Company Get 8X Return on Ads

Franco Aquino
Sep 9
2 min read

The Challenge: Fixing a Broken Window Treatment Marketing Strategy

When Karen, the owner of Lighthouse Blinds and Shutters, came to us, she was frustrated. Her attempts at running her own Google Ads for window treatment marketing had failed to generate real sales. She was in a competitive market and needed a reliable way to connect with high-intent homeowners in Tennessee. As digital marketing specialists for the window treatment industry, we understood her challenge perfectly and knew a successful strategy was the key to unlocking her growth.

Our Solution: A Two-Pronged Strategy for Unprecedented Lead Generation

For nearly a year, REN Marketing collaborated with Lighthouse Blinds and Shutters, developing a comprehensive digital marketing strategy. We utilized both search and social platforms to generate leads throughout the entire customer journey, from initial awareness to final purchase.

A positive google review from a window treatment company. The client says: We started a marketing campaign mid October. We had a huge increase in sales in November thanks to REN. Both google and FB campaigns are working well and driving people to our website. We met with multiple marketing companies and was super impressed with the team at REN. So thankful to be partnering with them and growing our business Lighthouse Blinds & Shutters — An amazing review by our window blinds client Lighthouse Blinds & Shutters

1. Google Ads: Targeting High-Intent Window Treatment Leads

For Google Ads, our strategy was simple yet powerful: focus on high-intent keywords. We identified the exact phrases that homeowners use when they are ready to buy, such as "custom blinds installation near me" or "plantation shutters quote." By targeting these keywords, we were able to capture users at the precise moment they were looking for a solution. This approach eliminated wasted ad spend and drove qualified, high-value traffic directly to Lighthouse Blinds and Shutters, turning clicks into tangible leads.

2. Meta Ads: Building Trust with Engaging Video Content

While Google Ads captured immediate demand, our Meta Ads (Facebook and Instagram) strategy was designed to build brand awareness and nurture potential customers. We knew that video content was essential for this. Karen was a fantastic partner, providing us with high-quality videos of her products and installations. We professionally edited these videos and ran them as compelling ads, allowing us to showcase the quality of the blinds and shutters, build trust, and help Lighthouse Blinds and Shutters stand out.

A sample window blinds advertisement on Meta

The Results: A Remarkable 8x ROAS and Consistent Growth

The synergy between our Google and Meta strategies yielded exceptional results. Within a year of working with REN Marketing, Lighthouse Blinds and Shutters was not only generating a consistent stream of qualified leads but also achieving a remarkable 8x Return on Ad Spend (ROAS). For every dollar invested in digital advertising, Karen saw an eight-dollar return, proving the value of a tailored, professional window treatment advertising strategy.

Ready to Boost Your Window Treatment Leads?

This case study is a testament to the fact that effective digital marketing for window treatments is about more than just running ads—it's about having the right strategy. At REN Marketing LLC, we specialize in helping window treatment companies like Lighthouse Blinds and Shutters increase their leads and grow their sales. Ready to boost your sales through digital lead generation? Contact us today!