top of page

Immigration Lawyer Gets 80+ Leads per Month

Vic Law Group is an immigration law firm serving the South Florida area. In this article, we’ll explore what they were doing before they hired us to lead their marketing efforts, and how we’ve been able to help them generate 80+ prospects per month.

immigration law firm business profile

The Problem


Immigration law is a competitive field, and standing out amongst the plethora of firms is no small feat. Vic Law Group faced that issue, plus another one that’s very common with companies that want to work with a marketing agency for the first time. 


Back in early 2022, they worked with a marketing firm that tried their best to generate quality leads but didn’t exactly understand the market that they were in. Essentially, our client was spending money on ads that were generating the wrong type of lead: people were calling for legal questions for anything but immigration law.


Towards the end of 2022, we started working with them using a time-tested marketing strategy. 


The Solution


As a marketing agency, we’ve had the opportunity to work with countless companies. We knew that Vic Law Group, like others, needed a targeted approach to get the right prospect on the phone. Here is just some of what we implemented:


Google Search Ads in Spanish


In South Florida, there’s a large spanish speaking population. Given this and the fact that the competition was lower in Spanish (as not all agencies/companies can run campaigns in Spanish), we went all in with Google Ads in Spanish. 


By specifically targeting the immigrant community and highlighting the firm's experience in immigration law with professional copy, Vic Law Group started to receive highly relevant inquiries. These were primarily phone calls from potential clients who were actively seeking immigration legal services.


Sample Immigration Law Keywords:

  • [abogado inmigracion]

  • “abogado de inmigracion miami”

  • [abogado de inmigracion cerca de mi]


landing page for immigration lawyer

Dedicated Landing Pages for High Conversion Rates


Additionally, we optimized their conversion rate by creating dedicated landing pages. These pages were meticulously designed to address potential client needs, with a strong focus on establishing the firm’s credibility and authority in immigration law. Each landing page served as a funnel, converting visitors into high-quality leads looking specifically for an immigration attorney's services.


Vetted for Google LSA in Immigration Law 


Finally, we registered the firm for Google Local Service Ads in the Immigration Law category. Since the process requires several steps and checks such as verifying a state bar license, or undergoing a background check, we find most companies don’t want to go through the hassle - so we did it as a way to stand out from the crowd. As a result, we’ve been able to get prospects by running ads in that prominent space on Google.  


What's Next


Social Media Marketing


With a solid foundation in search engine marketing, the next frontier for Vic Law Group is social media marketing. Different platforms offer unique opportunities to engage with potential clients, build brand awareness, and further position the firm as a thought leader in immigration law.


Social media marketing isn’t just about presence; it’s about engagement. By sharing valuable content that resonates with the community Vic Law Group aims to serve, they can foster trust and grow their client base.


Conclusion


Immigration law firms that wish to replicate Vic Law Group's success must realize that specialized marketing tactics can yield significant results.  With the right partner and a willingness to innovate, attracting quality leads and growing your client base is within reach.


Contact Us


Are you ready to see a substantial increase in your immigration firms lead generation? Book a free consultation with our team at REN Marketing and start transforming your firm's reach today. Together, we'll tailor a strategy that aligns with your specific goals and target audience. Join Vic Law Group in paving the way to success!

コメント


コメント機能がオフになっています。
bottom of page