The digital marketing and advertising industry are projected to reach $786 billion by the year 2026. As a business, if you are not in on this type of advertising yet, you'll want to get there soon as it continues to grow in popularity.
And as you get into it, you can refer to these digital marketing trends of 2022 that will help you grow!
1. Short-Form Videos
One of the biggest digital marketing trends of 2022 is short-form videos. These videos typically are shorter clips that are under 60 seconds. However, most of the time they range to be anywhere between 3 seconds and 30 seconds.
What made this a trend?
TikTok. The creation of TikTok's video platform made short-form videos much more relevant in our times. They are quick and easy to make as well as quick and easy to watch as a consumer.
When consumers scroll to see something else, they only have to watch a video for a few seconds to get the gist of what it is about. With that, you can send a message much faster than a typical video that would be on your site or YouTube.
That's why Instagram and other platforms are starting to adopt short-form video formats to keep the digital marketing trend going.
2. Virtual Reality
While this is not at the point where everyone is using it yet, it has been slowly gaining popularity and many companies are trying it out.
For instance, many furniture companies have adapted an augmented reality where you can place the furniture in the room you want it to go to before purchasing it through your phone. This way, you can virtually see what it would look like. In the vehicle business, technology can provide potential customers with test drives in the comfort of their own homes.
With this technology, businesses are better able to speak to consumers and show them what their products are all about.
85% of consumers own a smartphone, which means that 85% of people are doing most of their searching on their phones.
Think about it. Most people are away from the home for large portions of time during the day, but they aren't away from their phones.
When they consume marketing, it is most likely through online platforms or social media platforms that they have on their phones.
Because of this, it is crucial to have mobile-friendly ads and marketing techniques.
4. A Strong Brand Identity
In 2022, customers love a brand that has a strong brand identity. Brands that have looser identities or too many identities will not do as well.
There needs to be a specific target audience and niche that the brand goes for so that the marketing audience isn't too big. With a stronger brand identity, it is much easier to know who to market to and how to market to them.
For instance, if you are a gaming brand, that is your identity. You know to market to gamers on other video games and TV platforms.
However, if you are a clothing company, you need to ensure you narrow down your audience. Are you marketing to an older audience or a younger one? Men or women?
Having the identity will help you narrow that to put out more digital advertisements.
5. Having Online Reviews
Having online reviews is crucial when it comes to your marketing strategy. Without reviews, you won't have the trust that you need for customers to come back or for potential customers to go through with becoming a customer.
These reviews should be on search engines for anyone who searches to see like Google or Yelp.
But how do you get online reviews? You can ask previous customers to write reviews after they receive their products or services.
With these added reviews, you will build more trust for your brand and more customer loyalty.
6. Using Influencer Marketing
More and more companies are stopping with the ads on TVs or radios and switching to advertising solely on digital platforms like Facebook, Instagram, and TikTok.
And to do that, a lot of companies are using their own platforms but also using influencers to do a lot of the advertising for them.
An influencer is someone in a specific niche with a decent following who promotes, educates, or entertains an audience about that niche.
For instance, hotels may hire travel influencers to stay in their hotel and post about it on their platforms to show others what it is all about.
7. Consistent Content
Having consistent content will always be a trend. Without it, you become irrelevant and people will not be able to find you as easily. You also will be behind the times, which will make people lose interest.
Coming up with a content schedule and calendar is a great way to stay consistent with content. And you also want to be sure you are staying consistent across all platforms - your website, social media platforms, and any other digital marketing platforms.
Follow These Digital Marketing Trends in 2022
Digital marketing trends are constantly changing, so right now you will want to focus on this list of digital marketing trends for 2022.
While you do not need to focus on every single one of these top digital marketing trends, you should pick a few to try out and focus on.
If you need help with your growth and marketing, contact us at REN Marketing here in Miami. We can help you with advertising, marketing, lead generation, and more!