Do you run a dental practice?
If so, you know the struggle of trying to get clients through your door. Unless you live in a small town, you might have a lot of competition. You also need to get the word out about your practice in a way that convinces someone to give you a try.
To do this, you need to get into dental practice marketing. When you have the right dental practice marketing strategy, you will attract more clients and build your regular customer base.
But how will the best dental practice marketing ideas benefit your business? We'll get into all that below. Keep reading to start growing your clinic today.
Dental Practice Marketing Gets the Word Out
Your first goal after you open your doors should be to get the word out. After all, if people don't know you exist, they won't pick up the phone and make an appointment.
Digital marketing gives you the tools you need to tell people in your area about your office. Most people turn to the internet when they look for new products and services. As such, having a robust digital advertising plan helps you get noticed and get people on your schedule.
Your Clients Learn Key Information
Do you have something you would like your clients to know? Whether you want to share a promotional deal, announce an event, or distribute updates, digital marketing strategies can help.
Social media ads, for instance, allow you to promote your services online. Posts to your website and social media accounts can announce new developments or any other pertinent information. E-mails remind your clients to schedule the biannual appointments and improve your rapport with them.
You'll Establish Yourself as an Expert
Sitting in a dentist's chair is an act of trust. Every time you gain a new client, it means someone has heard of you and entrusted you with their oral health.
How do you establish this kind of relationship with complete strangers?
This is where digital marketing comes in. On each of your platforms, you have the opportunity to impress potential clients. On your website, you can write about your services and qualifications. In addition, you should post regular blog articles that answer common questions or comment on developments in the dental field.
You can use your social media platforms and e-mail campaigns to engage with your clients on a regular basis. This helps them get to know your office and fosters that sense of trust.
Build Your Brand
Communicating your expertise is a core part of a prime digital marketing strategy: building your brand.
But what is a brand? Think of your brand as your business's personality. Do you want to be perceived as formal and professional, friendly and informative, or anything in-between? No matter what you decide, you can use it to inform your marketing efforts.
Every part of your digital marketing strategy should further your brand in some way. Your website should match the overall tone and style of your brand. Likewise, each social media post and e-mail should feature text that bolsters the personality of your company.
That way, you'll build a consistent brand to which people are drawn.
Improve Your Website
Every digital marketing expert will tell you that you need a great website to maximize the effectiveness of your online presence.
A good website comes down to two main things: page responsiveness and ease of navigation. Web pages that respond quickly are more mobile-friendly and improve your chances of being seen by customers using search engines. Responsive pages also help you avoid losing potential customers because your website takes too long to load.
Websites that are easy to navigate generate more revenue. This is because potential clients know exactly where to click to get the services and information they need. If your website is difficult to navigate, they might not stick around to figure it out. Instead, they're more likely to go to one of your competitors.
So, as you implement your dental practice marketing, you'll have the chance to improve your website.
Stand Out from the Crowd
Most dental practices face a lot of competition from other offices in their area. This is especially true if you practice in a region of your city where a lot of dentists establish their practice. As a result, it can be hard to convince more people to come to you.
Digital marketing gives you a chance to stand out. When you use techniques such as search engine optimization (SEO), you have the opportunity to get your potential clients to notice you before they see anyone else.
What is SEO?
SEO uses a combination of keywords and links to get businesses to appear higher in search engine results. Developed by marketers, this set of techniques helps search engines determine which pages to display whenever a user makes a relevant search engine inquiry. If you use SEO, you will improve your chances of someone noticing you before they notice your competition.
You can also use Google Ads, which allows you to create ads and select keywords you want potential patients to look for. Then, whenever someone types in those keywords, Google will display your ad near the top of the results. You'll pay a certain amount every time someone clicks on it.
Are You Ready to Start Your Marketing Journey?
Dental practice marketing can take help your business gain new customers and establish ongoing relationships with current ones.
How you market, though, makes a difference. There's a ton of different marketing advice out there, and not all of it will work for every company. Want to make sure you get advice that will work for you?
That's where we come in. Our team of marketing and website design professionals will help you generate new leads and keep your online presence in its best shape. That way, you can continue running your business while growing your customer base!
Ready to learn more? Contact us today!