When prospective customers search for service providers, they use search engines such as Google. The following points will help you show up on Google search through organic and paid methods so that your company can generate more appointments.
1. Is the company running paid search advertising on search engines?
By advertising on Google, a service provider such as a lawyer is able to get phone calls to their office from people interested in hiring their services. For example, a law firm is able to choose to show up on Google for “immigration lawyer” if they offer immigration help, “divorce attorney” if they offer family law help, etc. The best part about search engine advertising is that you only pay for the clicks you receive and therefore, it’s possible to estimate the number of phone calls you can expect to receive with a given budget.
2. Is the business sharing blog posts each month as part of an SEO strategy?
Companies that publish articles monthly can generate additional traffic over time. The key is to write an article for Google AND the reader. By this, we mean that it’s important to follow the best practices for posts including using keywords in the title, optimizing meta tags, adding alt text to images, and more. Not having SEO in mind can result in articles that don’t get any organic traffic at all.
3. Has the company claimed it’s Google My Business account?
A Google My Business (GMB) account allows companies to manage their Google Maps information that includes their website URL, office address, phone number, hours of operation, and more. This is a valuable tool to utilize as it increases the chances of prospective clients finding the company online and in their area.
Now that you know the search engine tips to help you get more appointments, it's time to start taking action. When it comes to search strategies, you'll have to focus on improving over time as you won't get it right the first time. This is a good opportunity to keep in mind as many businesses will never attempt it.