Your prospective customers are spending hours each day on social media platforms like Facebook and Instagram. For this reason, it’s important to be active on these sites. Our aim with social media is to engage existing customers with organic content and to generate appointments with prospective customers through paid advertising.
Here are some must-haves for your small business...
1. Does the business have a Facebook and Instagram account?
These are the two most powerful social media platforms at this time. Other platforms to consider include LinkedIn and TikTok.
2. Is the company regularly sharing content on social media?
It’s important to maintain an online presence by continuously sharing content such as images and videos on social media. While it won’t directly result in new appointments, it’s a great way to stay engaged with existing clients that may refer you to new business over time.
3. Has the company put in place someone to monitor comments/messages?
If you’re running ads and/or sharing content, it’s vital that you have someone whose role it is to respond to comments and messages as those communications can result in new appointments.
4. Is the company running social media advertising campaigns?
These campaigns are a great way for companies to generate appointments with prospective clients. By advertising on Facebook, you’re able to target people by interests, behaviors, etc. For example, if you’re a family lawyer, you can target parents or people that are married, while if you’re an immigration attorney, you can target people that have come from other countries.
Summary
The areas above can provide small businesses with greater brand awareness and can lead to increased sales over time.
It's not only about creating a social media profile. It's about engaging with followers and reaching out to potential customers through advertising.