Grow Your Immigration Law Firm with Google Ads
The problem: You could always use more clients
Time and again we come across immigration lawyers that need a consistent amount of leads so that they can keep growing their business. Referrals aren't always enough and flyers are extremely hard to track their effectiveness.
Furthermore, technology is always changing. You might finally have a website but realize it isn't yielding any results because it lacks traffic.
The solution: Get clients with Google Ads
When people search for immigration lawyers, they go to Google.com. Google Ads allow you to show up in front of your potential leads immediately as they search. Below are a few benefits that Google advertising can provide you.
Target people in your city
Google allows you to reach people within a 25 mile radius of your office that are searching for immigration lawyers like you. Here's a sample ad that can show up for an immigration lawyer in the Miami, FL area.
Collect lead information
The call to action on a Google Ad can direct people to your landing page where you can ask people for their name, phone number, and more. Once you have that information, you can have an assistant contact the lead to schedule their initial consultation.
Measure your return on investment
Google makes it easy to know how much each new lead cost to acquire. If you spend $530 and are able to get 280 clicks (example below), of which 10% submit the lead form, you're looking at 28 leads for about $19 each.
If based on your experience, you're able to close 20% of leads, that's 5.6 new clients. If each client pays $1,000 on average for your services, that's about $5,600 in revenue on an ad investment of $530 (of course you'll need to consider the expenses related to running these ads).
Could you use more clients each month?