Dental Marketing: How to Showcase Cosmetic Dentistry Procedures

Nearly 70% of businesses struggle to generate website traffic or fresh leads. Without web traffic, patients won't learn about the cosmetic dentistry procedures you offer. Your practice might not grow as a result.


cosmetic dentistry procedure before and after

Before that can happen, consider learning how to market different types of cosmetic dentistry online. With these digital marketing tips, you can expand your reach. Then, you can inform future patients about your cosmetic dentistry services.


Once they learn more about the procedures that are available, they might reach out to make an appointment.


Help your practice grow this year! Read on to learn more about dental marketing today.


1. Research Your Audience

In order to develop a strong dental marketing strategy, you first need a better understanding of your target audience. After all, every patient has their own unique needs and concerns. You'll struggle to market your cosmetic dentistry procedures with a broad approach.


Instead, you can use personalization to better connect with your target audience.


Personalizing your marketing materials can help you connect with patients on an emotional level. They'll recognize you understand their wants, needs, and concerns.


In order to personalize your content, you first need to research your target audience. Think about the patients you've already treated. Consider their:

  • Age

  • Gender

  • Location

  • Household income

  • Marital status

  • Buying behaviors

  • Pain points

  • Interests

  • Hobbies

If you're focused on patients who fall into different groups, create personas.


For example, you might want to market to busy moms looking for cosmetic dentistry options for their kids. Maybe you want to reach business professionals who want to improve their smiles.


Think about how different types of cosmetic dentistry services benefit different audience groups, too.


For example, a mom might want to improve their child's bite. Cosmetic dentistry options like clear aligners can help.


A business professional might feel more focused on their outward appearance instead. Perhaps they'd prefer teeth whitening treatment.


Once you've created your buyer personas, you can use dental marketing to appeal to each group.


2. Update Your Website

Your current website could set your entire marketing strategy up for success—or cause it to falter. Make sure your website is fast, mobile-optimized, and up-to-date. Otherwise, a lackluster, old website can hurt your credibility.


In fact, 38% of people will stop interacting with a poorly designed website. Another 38.5% judge your business based on the appearance of your site.


If your site is too slow, 40% of visitors will leave. Your bounce rate will rise, which can impact your search engine rankings.


Consider working with an experienced digital marketing agency this year. They can improve your website to ensure it's user-friendly. You'll have an easier time showing off your cosmetic dentistry procedures online.


Your website will operate as the backbone for your future marketing campaigns.


3. Take Before/After Photos

If you want to market the cosmetic dentistry services you offer, show patients what a difference you can make! Start taking before and after photos of your patients. Make sure to get photos of different types of cosmetic dentistry.


Before and after photos will show patients your treatment options are effective. They might decide the results align with their needs and goals, too.


Create a dedicated page on your website for a before and after photo gallery. Make sure to update your photos throughout the year, too.


Have a professional photographer take these photos to ensure the best results as well.


4. Generate Reviews

If you want to boost your cosmetic dentistry practice's credibility, start generating patient reviews.


First, update your Google My Business (GMB) listing. Your listing can help potential patients find your practice online. Make sure the information matches what appears on your website.


Then, ask your happy patients to post their reviews on your profile.


Use a plugin to feed these reviews to a page on your website, too. Keep generating fresh reviews for different cosmetic dentistry options as well.


5. Create Blog Posts

In order to generate website traffic and leads, you need a strong search engine optimization (SEO) strategy. SEO will improve your website's ranking on search engine result pages. Higher rankings can help more patients find you online.


To improve your rankings, determine what keywords patients search that are relevant to cosmetic dentistry. Then, start creating engaging, helpful blog posts about those topics.


You can also work with an experienced dental marketing agency to start improving your SEO rankings.


6. Share on Social Media

Once you start creating blog content, share your posts online! Use social media marketing to attract a following of potential patients. Help them learn more about the different cosmetic dentistry procedures you offer.


For example, you can share the before and after photos you've taken. You can also record video testimonials from previous patients.


Use a link to your website to direct more people to your cosmetic dentistry services page, too.


7. Send Out Emails

You can engage your existing patients and help them learn more about cosmetic dentistry through email marketing.


First, add a newsletter subscription form to your website. Encourage people to subscribe for news, discounts, and helpful tips.


Share your before and after photos through email marketing, too.


Make sure to end each email with an eye-catching call-to-action button. Direct readers to your cosmetic dentistry pages to generate more leads.


8. Analyze and Adjust

Once you start using these dental marketing tips, it's important to analyze the results of your efforts. First, look at your website traffic using Google Analytics. Determine where you're generating the most traffic.


For example, organic traffic indicates you're gaining visitors through search engines. In that case, your SEO strategy is working.


Perhaps you're generating more traffic through email marketing or social media instead.


Analyzing the results of your efforts can help you determine where to spend more time and energy. Then, you can adjust your campaigns to continue generating leads.


Appeal to Patients: 8 Tips for Showcasing Cosmetic Dentistry Procedures

Don't miss the chance to generate more website traffic, leads, and new patients this year. Instead, use these tips for showcasing your cosmetic dentistry procedures. With these tips, you can expand your reach and appeal to more patients.


Show off different types of cosmetic dentistry with these tips today.


Need help getting started? We're here to launch your digital presence!


Get in touch with our team today to begin.