From 1,000+ Poor Leads to 8X ROAS: A Window Treatment Case Study
The Challenge: They Got Burned by Their Previous Marketing Efforts
The Blind Butler from Vacaville, CA is a window treatment company offering interior/exterior shades and awnings. We initially pitched them a marketing strategy in late 2025 but they went with another marketing agency at the time.
Within 3 months, their agency delivered more than 1,000 leads, but few sales, and no positive return on investment.
Fast forward to April 2026, they gave us an opportunity to show our skills. Here’s how we made their marketing campaigns work.
The Solution: Social Media Marketing for Window Treatments
Working with several window treatment companies over the years, we knew that Meta was the platform yielding the best return on investment at the time. For this reason, we launched Meta ad campaigns showcasing The Blind Butler’s services, with one goal in mind: generating quality leads.
Effective Window Treatment Video Ads
To make the online campaign work, we needed high-engagement content optimized for lead generation. We were able to create these videos ourselves, but then shortly thereafter, The Blind Butler team had a video recording session with us remotely, during which they were able to record product walkthroughs that we edited for use as video ads. This type of content has made it possible to grab the attention of prospects, and get them to call us from our campaigns.
Weekly Review Calls
Generating leads is only half the battle. We established weekly review calls with The Blind Butler team to evaluate lead quality, track appointment conversion rates, and gather feedback on specific shade and awning inquiries. This tight feedback loop allowed us to refine Meta targeting in real-time, ensure their sales team was set up to close, and track our campaign progress directly to closed revenue.
The Results: A Strong 8X Return on Ad Spend
We’ve only been working with The Blind Butler for a few months, and in that time we’ve been able to get to an 8X return on ad spend which means that for every dollar we’re paying Meta, The Blind Butler is generating 8 dollars in sales. As we continue working together, we’ll continue to increase budgets and work toward maintaining that 8X consistency.
Recently, we’ve incorporated Patio Covers to their marketing campaigns and look forward to updating this case study with those results once they materialize. On top of that, after we scale on Meta, we may look to diversify our efforts through Google Ads.
After losing tens of thousands of dollars on bad leads with a previous agency, we were extremely cautious about trying again. REN Marketing turned everything around fast. The leads coming in now are top quality for both our interior and exterior jobs, and their simple video coaching made creating ad content easy. Their weekly review calls keep our sales team aligned on closing real revenue. Consistently seeing an 8X return on our ad spend speaks for itself—REN is the real deal. Chad Tobin, President, The Blind Butler
Ready to Get More Window Treatment Clients?
At REN Marketing, we’re laser focused on lead generation. If you’re looking to work with a marketing agency that specializes in the window treatment industry, stop searching. Contact us today to see if your area is available.
Note: We only work with one window treatment company per area. Do you serve the Vacaville/Sacramento, California area? It’s off limits as we work with The Blind Butler.
