Have you been trying to grow your dental practice but not had any luck? You may not be implementing the right marketing for your dental practice.
With almost 200,000 dental offices in the United States, you have to do something different with your marketing that helps you stand out.
In this guide, we'll lay out six of the top digital marketing tips that you should start using to get the word out there about your practice.
So what are you waiting for? Get started now!
1. Optimize Your Google My Business Profile
All businesses should have a Google My Business Profile, but this is even more important for dentists who are trying to attract customers in the local area.
With your Google My Business (GMB) profile filled out, you'll have more people going to your website and seeing the services that you provide.
There are many ways to optimize your GMB profile, but here are a few tips to get you started.
2. Optimize SEO
If you have a current website, but don't know what SEO is, then you want to go back and learn all about search engine optimization to ensure that you are attracting as many people as possible to your website. With better SEO, you'll have more luck doing this.
This means you need to use certain keywords in blog posts and on different pages on your website. You should use external links to different websites as well as internally link to your blog posts and pages to have visitors to your site click on these links.
You should also optimize your web design to work on mobile and desktop and make it user-friendly and speedy, so people do not navigate away.
3. Start a Blog
Starting a blog is another great way to get the word out there about your dental practice. The more content you publish on the Internet, the more likely people will come across your site and turn into potential customers.
As mentioned before, make sure that you optimize the SEO on these blog posts to ensure you can get the most out of organic traffic on the web.
4. Get on Social Media
If you are not already on social media, you are behind on your dental practice digital marketing needs. With so many individuals on social media on a daily basis, if you are not, you are missing out on all of these people.
So, what platforms should you be on? For starters, you should have a business Facebook profile that users can find. You should also have an Instagram to post about your practice.
You can post about current deals that you are running, patient testimonials and success stories, as well as anything else you think people would want to know about your practice. This is a great way to reach an audience outside of your website.
Now, Instagram is favoring reels to push it out to even more people who otherwise wouldn't see your content. If you want to reach more people, creating reels or hiring someone that can help you do it is something to highly consider.
Once you get a solid base on Facebook and Instagram, you could consider starting a TikTok and Twitter to reach an entirely different audience as well.
5. Ask for Testimonials from Patients
If you haven't posted any testimonials on your site or on advertisements that you are pushing out, you are missing out on a great digital marketing strategy for your business!
Because you want to position yourself as one of the best in the business, having customer reviews shows how reliable and trustworthy you are. Potential patients want to see what past patients have to say about your services.
If someone comes across your site, but there are no reviews, even on Google, most normal people would navigate away from the site thinking you are not reputable (or potentially that you haven't even ever had customers!).
When you reach out to your patients for reviews, be specific with what you want them to discuss in their review. When asking for feedback, you could ask them specifically about customer service, the staff, the services, prices, and products!
6. Use Email Marketing
Another great digital marketing strategy that you don't want to miss is email marketing. This is a great way to show existing customers what is happening at the dentist right now!
If you are running a promotion or a campaign, they should be the first to know, and you can reach them via email. These emails can also keep patients up to date on new services that they may be interested in.
For instance, if you start offering teeth whitening services and send that out to your existing clients, you may get a response from several of them stating that they want an appointment.
While trying to get new customers through your advertising and marketing is important, working with your current customers to sell more to them is also important.
Follow These Digital Marketing Tips for Your Dental Practice
It may feel odd that even as a dental practice you have to get into the field of digital marketing. As a dentist, that's not something you may have thought about in the past.
But, it is more important than ever to have a presence online. These digital marketing tips can help you have that presence!
But don't worry, if you don't feel cut out to do it on your own, we can help! Contact us today so we can get discuss our marketing services and how we can help!