Social media content ideas to increase engagement
People like brands to share spontaneous, fresh content that identifies with them.
To demonstrate that you are close to your customers you can apply some actions that make them feel important and that identify them with the brand:
-Conduct a poll on FB and IG. People like to interact with brands
-Share user-generated content on your social networks. User participation helps to strengthen engagement with the brand
-Introduce your work team. People enjoy learning about those behind the brand.
-Share important events related to your industry. For example talks, meetings, workshops, conferences, etc.